Industry: Crypto, Blockchain, Web3.0

Products: Desktop, Mobile & Embedded Wallet

URL: https://www.exodus.com/

Role: Product Consultant

Wins:

• Led the strategy, execution and growth of Passkeys feature for Exodus product portfolio consisting of crypto mobile, desktop and web3 embedded wallets improving security and simplifying user authentication and onboarding.
• Developed and implemented go-to-market and growth strategies in partnership with engineering, marketing and customer success teams, driving 90% user adoption in the first 6 months.
• Built and scaled 10+ developer-focused partner integrations, collaborating with external developer communities to gather feedback and drive adoption and success.

Situation

• Strategy consult for Delivery and GTM of passkeys to improve security and CX.

User Segments:

• New Crypto Users: Simplifies onboarding for those unfamiliar with seed phrases or blockchain intricacies.
• Web2 Users Transitioning to Web3: Provides a familiar UX similar to mainstream apps like Google or Amazon.
• Developers: Offers easy integration into dApps with incentives like revenue-sharing on on-chain transactions.