The Shine App / Headspace

Industry: Lifestyle, Health & Fitness

Geography: USA

Mobile: iOS, Android

URL: https://www.theshineapp.com/

Independent Product Consultant

Led the merger of Shine App’s features and user base into Headspace, ensuring minimal disruption, harmonizing design and content and preventing churn.
Managed data migration and account creation for Shine App’s users within Headspace, providing quick and seamless onboarding and enabling immediate access to Headspace’s expanded offerings.
Collaborated cross-functionally with Content, CX and Marketing in both companies to develop clear and consistent messaging and support through the transition.
Assessed the value curve and optimized new pricing strategies & tiers through user research, effectively mitigating potential churn following the sunsetting of the Shine App.
Post merger, I helped improve Headspace’s onboarding journey by reducing “Time to Value” for new customers in assessing mindfulness and meditation tools, leading to a 10% improvement in user engagement.
Utilized user behavior analytics and A/B testing to test and refine features, achieving a 12% boost in engagement metrics. Leveraged qualitative feedback to address pain points and drive product adoption.